Sometimes during my interviews with these business leaders, I would discuss what I was observing in their operating model and how it was similar to some other company in some other industry around the globe. The conversation would often shift and top management would begin probing me for examples of how the other businesses maneuvered through certain operating stress points that they are currently trying to tackle. This was the ultimate validation that I was on the right track of uncovering what was going on below the surface of the organization.

In this book, I will describe the top 10 business models that I uncovered over my career in the financial world. They are not described in any textbook and the names I gave them are a mix of being descriptive and creative. They uncover the inner workings of companies in ways that management may not even realize. Arming you with this knowledge will help you distinguish between one company that is simply limping along with no long-term business plan, and another that is seemingly similar on the surface but is very different and very powerful underneath. You should seek out these powerful companies to work for and to invest in. They provide their employees with countless more opportunities for career growth, and they provide their investors with superior long-term returns. These are what I call companies with successful business models.

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